Reference Number
RG-0005
Level of description
recordgrp
Title
Marketing and Communications Division Records (Rock and Roll Hall of Fame and Museum Records)
Date
1989-2020, undated
Size
39.38 (Linear feet)
Scope and Contents
The Marketing and Communications Division Records of the Rock and Roll Hall of Fame and Museum are divided into five subgoups, three of which represent departments of the Division: Communications, Sales, Promotions and Programming and Marketing. A fifth subgroup contains the Divisions audiovisual materials.
Biography / Administrative History
The Communications and Marketing Division of the Rock and Roll Hall of Fame and Museum works to drive attendance and create awareness of the Museum’s exhibits and programs. The division promotes the Rock Hall as a significant destination, increases the perception of activity, energy and news to encourage return visits, and develops an ongoing market research program to track visitor satisfaction. It works to build opportunities for sales through maintaining and expanding Rock Hall logo merchandise, increasing opportunities to enhance sales volume through non-traditional channels, and maximizes facility rental capacity. The Communications and Marketing Division also builds the Rock and Roll Hall of Fame brand through media and promotion that communicates the uniqueness and excitement of the museum and marketing the Museum’s education programs and exhibits.
Notes
Citation: [Identification of Item], Marketing and Communications Division Records (Rock and Roll Hall of Fame and Museum Records), Library and Archives, Rock and Roll Hall of Fame and Museum.
Processing Information: Processed by Crystal Matjasic, Project Archivist. Completed January 29, 2021. Descriptive sources and standards used to create this inventory: DACS and local processing manual. Collection processed through an Access to Historical Records grant from the NHPRC.
Language Note: Materials are in English.
Access
The Records of the Marketing Division of the Rock and Roll Hall of Fame are currently RESTRICTED. Please direct any inquiries to the Library and Archives staff.
Use
The copyright interests in the records vary. For more information, please consult Library and Archives staff.
Associated Persons
Associated Subjects
Creator