Processed by Ned Denby, Intern. Completed June 14, 2013. Descriptive sources and standards used to create this inventory: DACS and local processing manual.
[Identification of Item], KQRS Collection, Library and Archives, Rock and Roll Hall of Fame and Museum.
The KQRS Collection contains audio reel-to-reel tapes of advertisements played on KQRS radio for upcoming concerts and album releases during disc jockey Shel Danielson's radio shows from 1973 to 1976; two CDs containing digital versions of the taped advertisements; and an early interview with Patti Smith, also on CD. Some of the advertisements have been produced twice for separate audiences: one audience being the more "mainstream" crowd; the second, the "alternative" crowd. The collection provides an example of targeted music marketing from the mid-1970s.
Shel Danielson was a program director, disk jockey, and producer at KQRS radio in the Minneapolis/St. Paul area from 1968 to 1980, and at other stations from 1970 to 1996.
"Shel Danielson." LinkedIn. Last modified 2013. Accessed June 10, 2013. http://www.linkedin.com/in/sheldanielson
The KQRS Collection was received by the Rock and Roll Hall of Fame and Museum, Inc., as a gift from Shel Danielson on May 15, 2013.
The copyright interests in this collection have not been transferred to the Rock and Roll Hall of Fame and Museum, Inc. For more information, please consult the staff of the Library and Archives.
Collection is open for research. Patrons must sign the Acknowledgment of Legal Responsibilities and Privacy Rights statement on the Researcher Registration form before using this collection. Some of the audiovisual materials in Series I are on defunct media formats and, therefore, are RESTRICTED. Access copies of these materials are available in Series II of the collection.
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